Find Your MOAT

Dear Builders,

If last week was about avoiding distraction, this week is about durability. I don’t want to turn this newsletter into an aggregation of AI news or something fluffy and weak with no actionable steps. So we will return to our normal programming next week, but there was one thing from last week's newsletter that I did not cover and it has been bugging me, so here it is ….

Find your F-king MOAT!

Here is what I mean:

AI automations are getting cheaper.
Tools are getting easier. Claude code is becoming more and more accessible.

Antigravity allows tools to be made with just a few solid, well thought out prompts.
Templates are everywhere.

Which means the barrier to entry is collapsing.

When everyone can build, execution stops being the MOAT.
Understanding becomes the moat.

Try and sell the fact that you can join n8n nodes together is no longer going to cut it.

Your advantage is not the tool you use.
It’s why you use it, who you use it for, and what problem you understand better than anyone else. Everything has shifted from where it was 10 months ago when I started this newsletter. That is why this newsletter will now focus on helping you to find the problem you solve, picking the best tool to solve it, and then retaining the clients you serve.

Just to be crystal clear, the real moat in AI automation comes from three things:

Context.
You understand the business, not just the workflow.

Judgment.
You know what not to automate.

Trust.
Clients believe you will not break what matters.

Anyone can wire tools together now or cheaply hire someone to do it for them.
Very few people can sit with a business owner, translate chaos into clarity, and build something that actually survives first contact with reality.

If your offer can be copied in a weekend, it isn’t a moat. This does not mean you need to build complex systems or workflows. It means your system can be simple and targeted, but your OFFER is full stack.
If your value disappears when a new tool launches, it isn’t a moat.
If you can’t explain why your system exists, it isn’t a moat.

Moats are built by focus.

One audience.
One recurring problem.
One outcome you can reliably deliver.

Do that long enough and tools become interchangeable.
Clients don’t hire your stack.
They hire your thinking.

Build where you cannot be easily replaced.
That’s the game.

As a thank you for reading all the way to the bottom, if at least 10 people reply to this email with a pain point of their own when it comes to AI automations I will tell you all what my MOAT is next week and make content to help you find a solution to your pain point.

Now, go find your F-king MOAT!

K